Iffah عِفّة

Quit porn.
For the sake of Allah.

Mercy, not shame. Private enough to keep on your home screen.

Private by design. The panic button is free, forever.

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The mechanism

We don't do streaks. We light a lamp.

Streaks have been scientifically proven to be ineffective at best, detrimental at worst.

  • They cause binges. One slip resets the count to zero; your mind reads it as total failure, and that “what-the-hell” moment tips a single lapse into a full relapse.
  • They run on shame. And shame is the strongest predictor of the next fall — the very opposite of what lasting change needs.
  • They make you quit. When the number meant to motivate you shatters, most people abandon the effort altogether.

The Lamp is a different system — built on what the science actually shows works: self-compassion and the return (tawba), urge-surfing in the moment, and a record of progress no single slip can erase.

Streak vs. the Lamp
A streak The Lamp
When you slip Shatters to 0, usually in red. The light dims a little. Nothing is destroyed.
What it tracks One fragile lifetime number. Your last ~30 days of striving — about now.
Your progress Erased. Back to day zero. Permanent — every milestone stays inlaid around the lamp.
The message You've ruined everything. Clean the wound and return.
What it rewards Hiding the slip. Honesty, and the return (tawba).
The core idea

The one idea that makes Iffah work: tawba brightens the light

  1. You slip. The light dims — never to zero. What you've built stays.
  2. You return. A sincere tawba, and the light brightens a step — that same night.
  3. That's the whole point. The moment other apps punish, Iffah moves you forward.
  4. Returning is the skill. Recovery rewards a fast return, not flawless white-knuckling.
A relapse is a wound to clean, not a verdict that erases you. The door of tawba never closes — so neither does your progress.

The cost of streaks

Why streaks keep you stuck

Month 1 Month 12 Streak The Lamp Every return adds up.
Same number of slips. The difference is what each slip costs you.

The science

Streaks don't just fail you. They trigger the next relapse.

That's not our opinion — it's what the recovery research keeps finding. The Lamp is built to do the exact opposite, and it's the thing that actually gets you free.

  • 1 slip is all it takes to reset a streak — and restart the spiral
  • 0 times the Lamp resets the progress you've built
  • ~90% less compulsive use with the methods the Lamp is built on
  • The streak trap

    One slip, and the counter calls you a failure. 1

    Your brain agrees — so one slip becomes a binge. Researchers call it the abstinence-violation effect.

  • Shame backfires

    A zeroed streak breeds shame — and shame predicts relapse. 2

    Self-forgiveness, not punishment, is what the research says prevents the next fall.

  • What works instead

    An urge is a wave you outlast, not a war you fight. 3

    It crests and passes in minutes; riding it out is a skill that compounds — and it's how the Lamp is built.

  • Proven, not preachy

    The Lamp runs on the methods clinicians actually use. 4

    Urge-surfing, CBT and ACT — which cut compulsive viewing by roughly 90% in trials.

0 5 min 10 15 The hardest moment — the Lifeline carries you across it.
The verdict

This is why Iffah lights a lamp, not a streak.

A streak punishes the honesty recovery depends on. The Lamp rewards it — turning every return into progress, and progress into the thing a streak can never give you: freedom for good.

How each part of the app maps to a method
The Lamp
Abstinence-violation-effect mitigation — a slip never erases what you've built.
The Lifeline
Urge surfing + mindfulness-based relapse prevention; busy hands as a competing motor response.
The Tawba flow
Self-compassion & self-forgiveness; constructive guilt over destructive shame.
Your niyyah
ACT values-clarification + “if-then” implementation intentions — a plan set before the moment.
The feeling-word check-in
CBT trigger-mapping + the emotion-regulation evidence.
The Fortress
Stimulus control / environmental design — more seconds between trigger and action.
References & sources
  1. Abstinence-violation effect / relapse prevention. Marlatt & Gordon's relapse-prevention model — the “what-the-hell effect.” Relapse Prevention overview (PMC6760427); Collins & Witkiewitz. ↩
  2. Shame vs. guilt; self-compassion & self-forgiveness. Shame (“I am bad”) predicts more relapse; self-forgiveness predicts recovery. Managing shame & guilt in addiction; Self-compassion & self-forgiveness review (PMC11360266); PubMed 24159911. ↩
  3. Urge surfing / cravings as waves. Marlatt's urge surfing — cravings crest and subside, typically in ~3–15 minutes. Surfing the urge — brief mindfulness (PubMed 20025372). ↩
  4. Therapy methods & results. ACT — Twohig & Crosby, 2010 (PubMed 20569778); CBT ~92% reduction (USU trial); MBRP for CSBD pilot (PMC8969735); implementation intentions — Gollwitzer (DCCPS). ↩

Inside Iffah

Everything You Need to Quit for Good

  • Always free

    The Lifeline

    One tap mid-urge — breath, dhikr, a way through, offline and silent. We never paywall your worst moment.

  • No new habit

    Built on your salah

    Two gates, at Fajr and 'Isha, turn the rhythm you already keep into the spine of your recovery.

  • Private by design

    Private from family, not just advertisers

    Face ID lock, a neutral cover screen, and a bill that just says “Apple.”

  • The return

    Mercy when you fall

    The Tawba flow meets the hardest hour with mercy — and opens the way back the same night.

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